How to take advantage of social media?
Publié par Marielle Chapuis | Dans Marketing | Le 29-06-2010
Social media are an integral part of the Internet. It is commonly known that every company should be present on social media platforms.
To begin, here are a few figures…
A study carried out by Burson-Marsteller on the 100 biggest companies ranked in the Fortune Global 500 reveals that 65% of them have one or several profiles on Twitter, making of it the most popular social media. The study indicates that these companies use social media not only to spread information but also to participate in discussions by posting messages or comments.
Being on social media is a way of managing efficiently its customer relationship and offering high-quality after-sales service. A blog or a profile on Twitter, Facebook or any other social website is a showcase for a company. It represents an additional sales channel to your website or your store. Still not convinced? Here is a figure that might make you change your mind. Thanks to its Twitter account, Dell’s sales for 2009 amounted to 6.5 million dollars. So, what do you think of that?
Social media have another important advantage. It reinforces closeness and interactivity between the company and its customers. The cascade-system for finding friends enables you to increase brand awareness, convey a modern image of the company and be one length ahead of your competitors. These websites are essential when it comes to competition watch. On the other hand, according to Dix-Katre blog, 90% of Internet users trust friends’ recommendations, 70% trust unknown Internet users and 42% of respondents rely upon advertising. In other words, these stats show how important it is to be on social media.
You have understood that there are plenty of advantages to be on social media. They bring traffic to your website, they convey a young and modern image of your company and they let you know more about your clients’ opinions.
So, which social media do you have to be on? Of course, Twitter, Facebook and Youtube cannot be ignored. But others websites such as Digg, Reddit, LinkedIn and Delicious are worth considering.
I hope you have remembered from this article that it is vital for a company to be present on social media platforms.
See you soon!