Dear web investors,

As we have already said on this blog, you won’t see any promising results if the traffic on your website is low or inexistent.

Recently, the Electronic Business Group has released the “Internet Marketing 2010” book from the e-marketing red books series.

Of course it won’t be as good as the work SEO, SEM and SMO experts can do, but this book might increase your web marketing knowledge. Here is one of the few tips given in the book:

Create a successful SMO campaign in 12 steps:

1. Get down your pedestal.
2. Concentrate on needs to satisfy, influences, sites on which traffic is important, competitors’ positioning…
3. Imagine a service answering an identified but unfulfilled need.
4. Make sure the Internet user can take part in the construction of your project.
5. Spread information again and again on most suitable social media websites.
6. Adapt your communication to your public: you don’t write the same way on a blog or on Facebook for example.
7. Use well-adapted and long-lasting avatars on social media websites.
8. Leave easy ways of spreading communication to your Internet users.
9. Follow-up regularly with your community by nominating a “community manager”.
10. You can’t control everything. Just admit it!
11. Make sure you have enough energy to implement your project.
12. Build a long-lasting relationship. We know that the ROI in SMO is proportional to the length of the operation. Think of a long-term action and optimize it!

Have a nice week!! Don’t hesitate to leave your comments or suggestions. It will be a pleasure to answer them.

See you next week!

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