Pagerank is useless!
Publié par Jeff Martel | Dans Uncategorized | Le 02-06-2010
What is better than a catchy title to grab your attention? According to a survey published on Journaldunet.com with Matt Cutts, in charge of SEO for at Google, people pay too much importance to their Pagerank and seem to forget the other 200 algorithms.
Over the past few years, more and more people have specialized in web positioning, but they tend to forget that the Internet is a real race! What worked yesterday might not be valid tomorrow. Be careful of those who only swear by the importance of your Pagerank. Today, several factors affect your positioning such as your keywords, the tags you use, the use of CSS style sheets, the fastness of your pages, their conformity with W3C, the freshness of the text and last but not least the geolocation.
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Loading of pages in Google algorithm
Newly taken into account in Google’s calculation for positioning, the loading of pages has become a key factor. Both visitors and search engines don’t want to wait for hours to load a page. They want it to be fast. This change has affected about 1% of requests, which represents 1 million websites.
Geolocation
Displaying the right content to the right person has become essential to search engines. There is an increasing number of websites and screening has become necessary. Many applications on the iPhone use geolocation. Indeed, when you walk in the street, you want to know that the shop or restaurant you are looking for is close to where you are. Actually, it is the same for the Internet. You don’t want to find a shop in China prior to a shop in Canada. Moreover, people have got used to typing several keywords when searching, like “construction Montreal” or “Festival Montreal 2010”. Consequently, it is important to target niche markets. Not only it will be easier for you to position yourself on the web but also costs per click (CPC) will be less expensive than a unique bilingual keyword such as “construction” or “festival”.
The freshness of the text, news on demand
When the rumour started about Michael Jackson’s death, people who typed “Michael Jackson” on Google were not looking for information on his discography but the wanted to check if the rumour was right. That’s why Google watch reliable news websites and social media like Twitter. By optimizing your website through applications like “Share This”, people will be able to relay your articles and they will quote you on social media websites. Isn’t it a good viral campaign? And don’t forget to use the “hashtags” on Twitter, like: #michaeljackson, #mj, #kingofpop.
The end of the keyword meta tag
Do we have to believe everything Google says? I don’t think so. Maybe this tag was abandoned by Google but what do other search engines think? Don’t forget, we may do it well for everyone while we are at it.
Keyword positioning
The repetition of keywords as well as the use of relevant titles in pages are important factors to consider for a good positioning. If your keywords are not redundant enough, Google will say that your website is irrelevant and too vague. On the contrary, if your keywords are too redundant, Google will consider that you are repeating yourself. An average of 2% to 6% is a good ratio for keyword density.
Pages connate to keywords
Pages with similar results can be found with the use of Google Squared technology. This means that Internet users will be able to find your website after a connate search. For example, if you type “Barack Obama”, results on other presidents might appear.
Sitemap
It has now become possible to link images and videos to each url in sitemaps in order to optimize results.
Services offered
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