What is Google Dance ?
Posted by Jeff Martel | in Uncategorized | on 08-07-2010
What is Google Dance about?
Google Dance is the name given to GoogleBot dance. Let’s explain it. Google Dance is the name given to the period on which robots are crawling websites.
GoogleBot browses on the Web, looking for incoming links to recalculate the PageRank. Remember that PageRank bases on the principle of democracy on the Web. Each incoming link to your website equals 1 vote. We can thus say that Google Dance is the polling day. In order to better understand this calculation, I suggest you to read an article entitled “Explanations on PageRank algorithm” written by my colleague Marielle Chapuis.
What are the impacts of Google Dance and PageRank in 2010
In 2010, PageRank is more a selling tool than a SEO tool. It is just a calculation among 200 other Google algorithms. Thus, it is no longer a useful tool to SEO but it tends to become a selling point and it reinforces credibility. I suggest you to read my article: “PageRank is useless” in order to better understand changes in the indexing algorithm in search engines.
With a high PageRank, reinforcing Link Building or placing an ad on your website will be easier as people look for links that can optimize they web positioning. And a website with a PageRank of 8/10 says a lot on its seriousness compared to a website with a PageRank of 1/10. So, as I told you, PageRank brings credibility to Internet users but doesn’t have much impact on search engines.
How often Google Dance occurs?
Google Dance occurs 3 to 4 times a year. Given the rapid growth of the Web, it occurs every 3 months. Google crawls the web on the first week and results on SEO can be seen from the second or third week of the month. During the last Google Dance in April 2010, Google introduced a few changes in its algorithm. These changes led to serious repercussions on websites’ traffic. We deal with this topic in: “Google MayDay – fatal traffic loss”.
We currently are experiencing Google Dance. It has started on the first week of July 2010 and soon, you might see a change in the PageRank for some of your web pages.
