Hello everybody,

The title of this article says a lot on what I think, especially after reading the figures hereunder compiled by Efficient Frontier and Marketing Sherpa.

However, I want to remind you that paid positioning (SEM) is essential when it comes to tackle the event field, the launch of a new product or service, or even a seasonal activity.

So, what does this survey say? Firstly, investments in SEM have risen by 21% in the United Kingdom over the first quarter of 2010.

Secondly, more than 30% of American companies using paid positioning resort to tools to copy keywords used by their competitors. It is really stupid, especially when you learn that these figures were obtained from $25 000 campaigns or more!!!

Inherently, SEO is made to distance oneself from others… benchmarking doesn’t have its place here!

The study is even more worrying when we learn that paid positioning (SEM) represents more than 80% in “Search” (SEM + SEO) investment in 2010.

Where are we going? Why do companies persist in spending huge amounts of money while a good SEO and SEM job would allow them to generate more considerable earnings without much investment?

To sum up, we can say that search engines are those making profit of the situation… In 2009, in the United States, search engines generated more than $65 per Internet user (it is 4 times superior to the international average)… Just think of it!

Have a good week!

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Hello everybody,

In April 2010, Coda Research Consultancy released its results from a survey carried out in the United States on the exponential growth in m-commerce. In other words, it means “mobile commerce” (using mobile platforms) for those who are not familiar with the expression!

According to the study, in 2015, 158 million people using mobile platforms will spend about US $24 billion per year for online purchases. This should represent about 9% of e-commerce in the States.

OK, it’s not a revolution yet, but there is no doubt that the use of mobile devices is constantly increasing. What does that mean concretely?

Well, it means that a company with a long-term vision of its objectives will have to take into account the notion of m-commerce in its e-marketing strategy. Web portals especially made for Smartphones, applications for Iphone… there is a variety of m-commerce tools. But you have to contact skilled professionals who will be able to maximize your profitability on these mobile devices.

Where to find them? It is easy to get quickly lost in the twists and turns of web marketing… I invite you to contact me; it would be a pleasure to give you the contact of an agency able of answering you demands!

Have a good week!

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